The delicious adventure of kiwi

dreamstime_xxl_6877543Kiwi is an exotic fruit that comes from China, with fluffy outer rind and juicy inner flesh. Rich in trace elements, minerals and vitamins, the kiwi has entered relatively recently in our diet!

In 1904, New Zealander teacher Isabel Fraser, brought back home from China, the seeds of a plant which until then was known as Yang Tao, or Chinese gotzi berry. Hayward Wright was the farmer who developed the great variety of Chinese gotzi berry, giving it the characteristic oval shape, unique sweet and sour flavor and long durability.

When in 1952, the New Zealanders wanted to export this precious fruit in America and in Europe, they decided to give it a new name, cute and sounding. So it was called kiwi and the “new fruit” was here to stay.

Not late, people loved the kiwi fruit both for its taste and nutritional value, and soon kiwi conquered the global market!

Did you know…

— Hello Kiwi —

that the name of kiwi, comes from the national symbol of New Zealand, kiwi bird?

New Zealanders gave the name to the “new” fruit as a sign of recognition on the tiny bird with the round shape and brown feathers, which is endemic only in their country!


dreamstime_xxl_12516730A small fruit
with high nutritional value

Kiwi has a particular unique sweet and sour flavor, adored by everybody! It is one of the most healthy and nutritious fruit. It contains a rich combination of fiber, antioxidants, vitamins and minerals.

Why should kiwi be introduced in our daily diet?
It is rich in vitamin C. Consumption of a single kiwi can cover the daily needs of the human body in this vitamin.


  • It is an excellent source of vitamins A, E and B complex
  • It contains potassium, phosphorus and magnesium.
  • Its seeds are rich sources of beneficialomega-3 and omega-6fats
  • It is calorie-low and it tastes great!!!





European growers loved kiwi and kiwi loved European land. European Kiwi stands out for its quality, both in taste and nutritional value.


More specifically:

·        Farmers harvest the kiwi fruit from late October to December, when it has gained all the necessary sugars

·        The fruit is harvested manually

·        Putting kiwi fruit in suitable refrigerated spaces is made ​​within 24 hours of harvesting, which guarantees preservation of all nutrients of the fruit

·        It is marketed throughout the year

·        European Kiwi differs because it has larger and more uniform fruit.


For all these reasons, European kiwi stands out and is sought after in several markets abroad.  Thus, it “travels” to over 51 countries in Europe, Africa, Asia and America.

Kiwi needs much water and sunshine to develop…

— cultivation —


dreamstime_xxl_11801912Kiwi needs moist soils in areas with mild winter and hot summer so as to grow.

The areas located near lakes, rivers and forests are considered ideal. Kiwi needs much water and sunshine in order to grow, and is low-resistant to drought conditions.

The main kiwi pruning process takes place in winter
… when the plants have shed their leaves. In May, during flowering, the branches are thinned to ensure balance in vegetation and fruitfulness, as vivid vegetation prevents fruit from nourishing. Harvest of the fruit is made manually during the months of October and November.

Kiwi is perfectly preserved for a long time in controlled cooling conditions
Thus, its marketing begins on fall and it lasts for many months, making kiwi the freshest and most delicious fruit that can be consumed throughout the year


Consume kiwi as fruit, fresh, every moment of the day

Kiwi 12selido RU 01.inddEnjoyable ways to add kiwi to your diet!

  1. Offer your friends a refreshing Fruit punch with kiwi and melon, made by you! Peel, chop the kiwi into pieces 5 kiwis and add them and a small melon in the blender. Add a little lemon juice and 1 cup of cold water and stir again. Serve with ice cubes and mint leaves!
    Make delicious and healthy Kiwi-based smoothies .
  2. Enrich your breakfast by adding freshly cut slices of kiwi in yoghurt or in your cereal.
  3. Make a homemade, nutritious and delicious kiwi jam. Take ½ kg ripe kiwi and mash it. Add some water, 400 gr sugar and a little vanilla powder and simmer for about 10 minutes. Remove the foam with a spoon, add a few drops of lemon and simmer for another five minutes. Your special flavor Jam is ready!
  4. Cut into cubes kiwi, onion and pepper and serve on a slice of salmon or chicken fillet.
  5. Enjoy chocolate kiwis! Cut the kiwi in slices and dip them in melted chocolate. Their taste will drive you crazy!
  6. Marinate the meat you want to bake in a unique kiwi-marinade. Your meat will go soft and delicious. You will need 1 cup of chopped kiwi, 3 tablespoons of tomato paste, 3 tablespoons of soy sauce, 2 cloves of garlic. Mix all ingredients together and spread the marinade over the meat. Let the meat marinate for 2-6 hours and gat it into the oven!
  7. Add kiwi into your favorite green salad.
  8. Let your imagination free and pleasantly surprise your friends using kiwi in different recipes. Try it in sushi or tarts.

How to peel kiwi easily and fastly!


A ripe kiwi needs tricky handling to be peeled, in order for us to enjoy the whole fruit and taste all its vitamins.

We therefore propose a really original and easy way to peel your favorite kiwis in a moment, without damaging them. All you need is a knife and a spoon.

  1. Cut the kiwi at both ends.
  2. Take a spoon, dip it in the kiwi flesh beside its skin and drag slowly across the surface of the fruit.
  3. The kiwi is separated from its skin, and this way you can consume it all!

TIP: For larger kiwi, use a larger spoon.



The website is produced in implementation of the Program “Information provision and promotion actions on kiwis in third countries (Ukraine, Belarus, U.A.E. and South Africa)”, based on Regulations (EC) 3/2008 of the Council and 501/2008 of the Commission, implemented by the beneficiary entities of the program:
Agriculture Cooperative of Messi (MESSI COOP), Agriculture Cooperative of Ammos Veria “ Neos Aliakmon” (AC NEOS ALIAKMON), Agriculture Cooperative of Meliki (AC MELIKI), Agriculture Cooperative of Episkopi (AC EPISKOPI), Agricultural Cooperative of Fruits & Vegetables Episkopi (ASOP EPISCOPI), Agricultural Cooperative of Trading, handling and exporting of agricultural products of Naoussa (ASEPOP NAOUSSA), Union of Agriculture Cooperatives of Kavala (KAVALA COOP), Agriculture Cooperative Of Aitoloakarnania “Acheloos” (AC ACHELOOS), Agriculture Cooperative “Venus Growers” (AC VENUS GROWERS), Agriculture Cooperative of Naoussa (ACN NAOUSSA), Agricultural Co-operative of Kiwi Exploitation (ASEA ARTAS) and Agriculture Cooperative of Neapoli Aitoloakarnania (AC NEAPOLI). The head partner is the Agriculture Cooperative of Messi.

“The content of this document represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency do not accept any responsibility for any use that may be made of the information it contains.”


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