The delicious adventure of kiwi
Kiwi is an exotic fruit that comes from China, with fluffy outer rind and juicy inner flesh. Rich in trace elements, minerals and vitamins, the kiwi has entered relatively recently in our diet!
In 1904, New Zealander teacher Isabel Fraser, brought back home from China, the seeds of a plant which until then was known as Yang Tao, or Chinese gotzi berry. Hayward Wright was the farmer who developed the great variety of Chinese gotzi berry, giving it the characteristic oval shape, unique sweet and sour flavor and long durability.
When in 1952, the New Zealanders wanted to export this precious fruit in America and in Europe, they decided to give it a new name, cute and sounding. So it was called kiwi and the “new fruit” was here to stay.
Not late, people loved the kiwi fruit both for its taste and nutritional value, and soon kiwi conquered the global market!
A small fruit
with high nutritional value
Kiwi has a particular unique sweet and sour flavor, adored by everybody! It is one of the most healthy and nutritious fruit. It contains a rich combination of fiber, antioxidants, vitamins and minerals.
Why should kiwi be introduced in our daily diet?
It is rich in vitamin C. Consumption of a single kiwi can cover the daily needs of the human body in this vitamin.
European growers loved kiwi and kiwi loved European land. European Kiwi stands out for its quality, both in taste and nutritional value.
· Farmers harvest the kiwi fruit from late October to December, when it has gained all the necessary sugars
· The fruit is harvested manually
· Putting kiwi fruit in suitable refrigerated spaces is made within 24 hours of harvesting, which guarantees preservation of all nutrients of the fruit
· It is marketed throughout the year
· European Kiwi differs because it has larger and more uniform fruit.
For all these reasons, European kiwi stands out and is sought after in several markets abroad. Thus, it “travels” to over 51 countries in Europe, Africa, Asia and America.
Kiwi needs moist soils in areas with mild winter and hot summer so as to grow.
The areas located near lakes, rivers and forests are considered ideal. Kiwi needs much water and sunshine in order to grow, and is low-resistant to drought conditions.
The main kiwi pruning process takes place in winter
… when the plants have shed their leaves. In May, during flowering, the branches are thinned to ensure balance in vegetation and fruitfulness, as vivid vegetation prevents fruit from nourishing. Harvest of the fruit is made manually during the months of October and November.
Kiwi is perfectly preserved for a long time in controlled cooling conditions
Thus, its marketing begins on fall and it lasts for many months, making kiwi the freshest and most delicious fruit that can be consumed throughout the year
Consume kiwi as fruit, fresh, every moment of the day
Enjoyable ways to add kiwi to your diet!
A ripe kiwi needs tricky handling to be peeled, in order for us to enjoy the whole fruit and taste all its vitamins.
We therefore propose a really original and easy way to peel your favorite kiwis in a moment, without damaging them. All you need is a knife and a spoon.
TIP: For larger kiwi, use a larger spoon.
The website is produced in implementation of the Program “Information provision and promotion actions on kiwis in third countries (Ukraine, Belarus, U.A.E. and South Africa)”, based on Regulations (EC) 3/2008 of the Council and 501/2008 of the Commission, implemented by the beneficiary entities of the program:
Agriculture Cooperative of Messi (MESSI COOP), Agriculture Cooperative of Ammos Veria “ Neos Aliakmon” (AC NEOS ALIAKMON), Agriculture Cooperative of Meliki (AC MELIKI), Agriculture Cooperative of Episkopi (AC EPISKOPI), Agricultural Cooperative of Fruits & Vegetables Episkopi (ASOP EPISCOPI), Agricultural Cooperative of Trading, handling and exporting of agricultural products of Naoussa (ASEPOP NAOUSSA), Union of Agriculture Cooperatives of Kavala (KAVALA COOP), Agriculture Cooperative Of Aitoloakarnania “Acheloos” (AC ACHELOOS), Agriculture Cooperative “Venus Growers” (AC VENUS GROWERS), Agriculture Cooperative of Naoussa (ACN NAOUSSA), Agricultural Co-operative of Kiwi Exploitation (ASEA ARTAS) and Agriculture Cooperative of Neapoli Aitoloakarnania (AC NEAPOLI). The head partner is the Agriculture Cooperative of Messi.
“The content of this document represents the views of the author only and is his/her sole responsibility. The European Commission and the Consumers, Health, Agriculture and Food Executive Agency do not accept any responsibility for any use that may be made of the information it contains.”